I’m Patrick Krassnitzer, an industrial designer and product developer based in Austria. My work combines creativity with technical expertise, moving seamlessly from early concepts to fully realized products. 

After earning a Master’s degree in Advanced Product Design from the Umeå Institute of Design, I gained experience both in-house and at design consultancies, collaborating with leading international brands. Besides working across a wide range of product design projects, my deep connection to subcultures and the outdoors naturally led to a passion for designing backpacks and all kinds of outdoor gear.

I founded my studio to support partners across the full design journey, from human centered research and strategy to ideation, prototyping, and market-ready products – guided by a versatile design approach that balances conceptual vision with hands on design execution.

If you're passionate about design or interested in collaborating on a project, feel free to get in touch.

Recognition:
Red Dot - Micon LiTRIC Pack
Core 77
James Dyson Award top 20
BraunPrize special mention
IF Award
Dezeen

Contact:
hello@patrickkrassnitzer.com
Behance

Capabilities:

Design Research
User Centered Research

Strategy
Design Strategy
Design Language Strategy

Ideation and Exploration
Concept Ideation
Sketching
Concept Visualization

Softgoods
Softgoods Design
Prototype Sewing

Prototyping
Prototype Iterations and Mockups
3D Printing
Presentation Models

Realization
CAD
Design for Manufacturing

3D and Visualization
Renderings
Product Animations