I’m Patrick Krassnitzer, an industrial designer and product developer based in Austria. My work combines creativity with technical expertise, moving seamlessly from early concepts to fully realized products.
After earning a Master’s degree in Advanced Product Design from the Umeå Institute of Design, I gained experience both in-house and at design consultancies, collaborating with leading international brands. Besides working across a wide range of product design projects, my deep connection to subcultures and the outdoors naturally led to a passion for designing backpacks and all kinds of outdoor gear.
I founded my studio to support partners across the full design journey, from human centered research and strategy to ideation, prototyping, and market-ready products – guided by a versatile design approach that balances conceptual vision with hands on design execution.
If you're passionate about design or interested in collaborating on a project, feel free to get in touch.
Recognition:
Red Dot - Micon LiTRIC Pack
Core 77
James Dyson Award top 20
BraunPrize special mention
IF Award
Dezeen
Capabilities:
Design Research
User Centered Research
Strategy
Design Strategy
Design Language Strategy
Ideation and Exploration
Concept Ideation
Sketching
Concept Visualization
Softgoods
Softgoods Design
Prototype Sewing
Prototyping
Prototype Iterations and Mockups
3D Printing
Presentation Models
Realization
CAD
Design for Manufacturing
3D and Visualization
Renderings
Product Animations
Industrial Design 1150 Vienna
2018
Umeå Institute of Design
Teamproject with:
Manuel Hess
Ferdinand Aichriedler
Renderings: Manuel Hess
Awards:
Core77 Design Awards 2018 - Student Notable
The James Dyson Award 2018 - National Runner Up
The James Dyson Award 2018 - International Top 20
Braun Prize 2018 - Special Mention
Press:
Dezeen
2018
Umeå Institute of Design
Teamproject with:
Manuel Hess
Ferdinand Aichriedler
Renderings: Manuel Hess
Awards:
Core77 Design Awards 2018 - Student Notable
The James Dyson Award 2018 - National Runner Up
The James Dyson Award 2018 - International Top 20
Braun Prize 2018 - Special Mention
Press:
Dezeen
2018
Umeå Institute of Design
Teamproject with:
Manuel Hess
Ferdinand Aichriedler
Renderings: Manuel Hess
Awards:
Core77 Design Awards 2018 - Student Notable
The James Dyson Award 2018 - National Runner Up
The James Dyson Award 2018 - International Top 20
Braun Prize 2018 - Special Mention
Press:
Dezeen
TERRA - An affordable early warning system for people exposed to a high risk of earthquakes.Terra helps to save valuable time in an emergency situations where every second counts. It also informs and avoids panic in case of non-destructive incoming earthquakes.
Millions of people live in areas where the probability of earthquakes is part of their daily life. About 90% of the world’s earthquakes occur along the basin of the Pacific Ocean, the so called ring of fire. A continuous series of plate movements are the trigger for 100.000 perceptible earthquakes per year. About 100 of them cause damage. Especially poor regions where infrastructure is not well prepared, are most vulnerable to these natural disasters. Among different problems that people are dealing with, one common recurring issue was, that the lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.
These finding built the foundations for our concept “terra”: A device that increases awareness and reduces panic in countries, vulnerable to earthquakes. Unfortunately many people living in these regions do not have a lot of financial resources, that is why the second major goal with “terra” was to make it available to everyone, regardless of their financial situation.
TERRA - An affordable early warning system for people exposed to a high risk of earthquakes.Terra helps to save valuable time in an emergency situations where every second counts. It also informs and avoids panic in case of non-destructive incoming earthquakes.
Millions of people live in areas where the probability of earthquakes is part of their daily life. About 90% of the world’s earthquakes occur along the basin of the Pacific Ocean, the so called ring of fire. A continuous series of plate movements are the trigger for 100.000 perceptible earthquakes per year. About 100 of them cause damage. Especially poor regions where infrastructure is not well prepared, are most vulnerable to these natural disasters. Among different problems that people are dealing with, one common recurring issue was, that the lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.
These finding built the foundations for our concept “terra”: A device that increases awareness and reduces panic in countries, vulnerable to earthquakes. Unfortunately many people living in these regions do not have a lot of financial resources, that is why the second major goal with “terra” was to make it available to everyone, regardless of their financial situation.
TERRA - An affordable early warning system for people exposed to a high risk of earthquakes.Terra helps to save valuable time in an emergency situations where every second counts. It also informs and avoids panic in case of non-destructive incoming earthquakes.
Millions of people live in areas where the probability of earthquakes is part of their daily life. About 90% of the world’s earthquakes occur along the basin of the Pacific Ocean, the so called ring of fire. A continuous series of plate movements are the trigger for 100.000 perceptible earthquakes per year. About 100 of them cause damage. Especially poor regions where infrastructure is not well prepared, are most vulnerable to these natural disasters. Among different problems that people are dealing with, one common recurring issue was, that the lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.
These finding built the foundations for our concept “terra”: A device that increases awareness and reduces panic in countries, vulnerable to earthquakes. Unfortunately many people living in these regions do not have a lot of financial resources, that is why the second major goal with “terra” was to make it available to everyone, regardless of their financial situation.
Terra
An affordable early warning system for people exposed to a high risk of earthquakes.
Terra helps to save valuable time in an emergency situations where every second counts. It also informs and avoids panic in case of non-destructive incoming earthquakes.
Millions of people live in areas where the probability of earthquakes is part of their daily life. About 90% of the world’s earthquakes occur along the basin of the Pacific Ocean, the so called ring of fire. A continuous series of plate movements are the trigger for 100.000 perceptible earthquakes per year. About 100 of them cause damage. Especially poor regions where infrastructure is not well prepared, are most vulnerable to these natural disasters.
Among different problems that people are dealing with, one common recurring issue was, that the lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.
These finding built the foundations for our concept “terra”: A device that increases awareness and reduces panic in countries, vulnerable to earthquakes. Unfortunately many people living in these regions do not have a lot of financial resources, that is why the second major goal with “terra” was to make it available to everyone, regardless of their financial situation.
User centered research
In order to work as user centered as possible, we interviewed several people from countries along the ring of fire, gathering insights about how they deal with earthquakes, their feelings and wishes in such cases and what could help them manage these extreme situations. „The lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.“
User centered research
In order to work as user centered as possible, we interviewed several people from countries along the ring of fire, gathering insights about how they deal with earthquakes, their feelings and wishes in such cases and what could help them manage these extreme situations. „The lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.“
User centered research.
In order to work as user centered as possible, we interviewed several people from countries along the ring of fire, gathering insights about how they deal with earthquakes, their feelings and wishes in such cases and what could help them manage these extreme situations.
„The lack of information can cause constant subliminal insecurity, panic or in the worst case, fatal decisions.“
How does it work?
Earthquakes generate two kinds of waves, moving through the earth’s crust. The non-destructive, higher velocity primary waves can be detected by seismographs up to 60 seconds before the destructive secondary waves arrive at the same spot. Primary waves can therefore be an early indicator if the incoming earthquake will be potentially destructive or not. This allows to warn people in advance.
How does it work?
Earthquakes generate two kinds of waves, moving through the earth’s crust. The non-destructive, higher velocity primary waves can be detected by seismographs up to 60 seconds before the destructive secondary waves arrive at the same spot. Primary waves can therefore be an early indicator if the incoming earthquake will be potentially destructive or not. This allows to warn people in advance.
How does it work?
Earthquakes generate two kinds of waves, moving through the earth’s crust. The non-destructive, higher velocity primary waves can be detected by seismographs up to 60 seconds before the destructive secondary waves arrive at the same spot. Primary waves can therefore be an early indicator if the incoming earthquake will be potentially destructive or not. This allows to warn people in advance.
How does it work?
Earthquakes generate two kinds of waves, moving through the earth’s crust. The non-destructive, higher velocity primary waves can be detected by seismographs up to 60 seconds before the destructive secondary waves arrive at the same spot. Primary waves can therefore be an early indicator if the incoming earthquake will be potentially destructive or not. This allows to warn people in advance.
Dual mode setup.
“Terra” has two opposite modes, which differ through sound and light design. In case of an incoming non-destructive earthquake, a calming sound supported by a slowly pulsating light, advises the user to stay calm and helps to avoid panic. In the event of an incoming, potentially destructive earthquake, “terra” emits a strong alarming sound and an intrusive pulsating red light, letting the user know to take immediate action and seek shelter. This desired light effect is achieved with LED-rings shining through its translucent top housing, creating an unobtrusive and pleasant impression when the device is in standby.
Dual mode setup.
“Terra” has two opposite modes, which differ through sound and light design.In case of an incoming non-destructive earthquake, a calming sound supported by a slowly pulsating light, advises the user to stay calm and helps to avoid panic. In the event of an incoming, potentially destructive earthquake, “terra” emits a strong alarming sound and an intrusive pulsating red light, letting the user know to take immediate action and seek shelter. This desired light effect is achieved with LED-rings shining through its translucent top housing, creating an unobtrusive and pleasant impression when the device is in standby.
Dual mode setup.
“Terra” has two opposite modes, which differ through sound and light design.In case of an incoming non-destructive earthquake, a calming sound supported by a slowly pulsating light, advises the user to stay calm and helps to avoid panic. In the event of an incoming, potentially destructive earthquake, “terra” emits a strong alarming sound and an intrusive pulsating red light, letting the user know to take immediate action and seek shelter. This desired light effect is achieved with LED-rings shining through its translucent top housing, creating an unobtrusive and pleasant impression when the device is in standby.
Dual mode setup.
“Terra” has two opposite modes, which differ through sound and light design.In case of an incoming non-destructive earthquake, a calming sound supported by a slowly pulsating light, advises the user to stay calm and helps to avoid panic. In the event of an incoming, potentially destructive earthquake, “terra” emits a strong alarming sound and an intrusive pulsating red light, letting the user know to take immediate action and seek shelter. This desired light effect is achieved with LED-rings shining through its translucent top housing, creating an unobtrusive and pleasant impression when the device is in standby.
Making best use of sound properties.
“Terra” has a dual speaker setup. The tweeter is aiming into the air and the speaker for lower frequencies to the wall. Making best use of sound properties, the higher pitched sounds can travel through the air, whereas deeper sounds spread through the walls, potentially informing neighbours or people in nearby rooms.
Making best use of sound properties.
“Terra” has a dual speaker setup. The tweeter is aiming into the air and the speaker for lower frequencies to the wall. Making best use of sound properties, the higher pitched sounds can travel through the air, whereas deeper sounds spread through the walls, potentially informing neighbours or people in nearby rooms.
Making best use of sound properties.
“Terra” has a dual speaker setup. The tweeter is aiming into the air and the speaker for lower frequencies to the wall. Making best use of sound properties, the higher pitched sounds can travel through the air, whereas deeper sounds spread through the walls, potentially informing neighbours or people in nearby rooms.
Making best use of sound properties.
“Terra” has a dual speaker setup. The tweeter is aiming into the air and the speaker for lower frequencies to the wall. Making best use of sound properties, the higher pitched sounds can travel through the air, whereas deeper sounds spread through the walls, potentially informing neighbours or people in nearby rooms.
Reliable in every situation.
To ensure accurate function even in emergency situations, when internet or telephone networks can easily be overloaded, the device receives warnings via radio signals from official seismographic institutions, ensuring a reliable information source. The power supply is realized through common AA batteries, keeping the device independent in the event of a power failure.
Reliable in every situation.
To ensure accurate function even in emergency situations, when internet or telephone networks can easily be overloaded, the device receives warnings via radio signals from official seismographic institutions, ensuring a reliable information source. The power supply is realized through common AA batteries, keeping the device independent in the event of a power failure.
Reliable in every situation.
To ensure accurate function even in emergency situations, when internet or telephone networks can easily be overloaded, the device receives warnings via radio signals from official seismographic institutions, ensuring a reliable information source. The power supply is realized through common AA batteries, keeping the device independent in the event of a power failure.
Reliable in every situation.
To ensure accurate function even in emergency situations, when internet or telephone networks can easily be overloaded, the device receives warnings via radio signals from official seismographic institutions, ensuring a reliable information source. The power supply is realized through common AA batteries, keeping the device independent in the event of a power failure.
Affordable.
„Terra“ is mainly intended for poorer or secluded regions. To ensure affordability and to keep the production costs low, the product consists of three simple injection molded parts. Also, the inner parts are reduced to a minimum, to make the device as cost effective as possible.
Affordable.
„Terra“ is mainly intended for poorer or secluded regions. To ensure affordability and to keep the production costs low, the product consists of three simple injection molded parts. Also, the inner parts are reduced to a minimum, to make the device as cost effective as possible.
Affordable.
„Terra“ is mainly intended for poorer or secluded regions. To ensure affordability and to keep the production costs low, the product consists of three simple injection molded parts. Also, the inner parts are reduced to a minimum, to make the device as cost effective as possible.
Affordable.
„Terra“ is mainly intended for poorer or secluded regions. To ensure affordability and to keep the production costs low, the product consists of three simple injection molded parts. Also, the inner parts are reduced to a minimum, to make the device as cost effective as possible.
Increasing awareness.
The instructive Packaging informs about the activation of the device and increases the awareness for earthquakes already by unpacking. It encourages the user to place it next to a save spot or an emergency exit and to create a game plan for the worst case. By making these decisions before the event, valuable seconds can be saved in an emergency.
Increasing awareness.
The instructive Packaging informs about the activation of the device and increases the awareness for earthquakes already by unpacking. It encourages the user to place it next to a save spot or an emergency exit and to create a game plan for the worst case. By making these decisions before the event, valuable seconds can be saved in an emergency.
Increasing awareness.
The instructive Packaging informs about the activation of the device and increases the awareness for earthquakes already by unpacking. It encourages the user to place it next to a save spot or an emergency exit and to create a game plan for the worst case. By making these decisions before the event, valuable seconds can be saved in an emergency.
Increasing awareness.
The instructive Packaging informs about the activation of the device and increases the awareness for earthquakes already by unpacking. It encourages the user to place it next to a save spot or an emergency exit and to create a game plan for the worst case. By making these decisions before the event, valuable seconds can be saved in an emergency.
all works © Patrick Krassnitzer 2025
all works © Patrick Krassnitzer 2025
all works © Patrick Krassnitzer 2025